continued...
Tell us about your new storefront and the beginnings of MoxieKidsOnline.
Penny: The brick and mortar store is simple and contemporary. MoxieKidsOnline.com will be e-commerce enabled in early 2008. We are working on it simultaneously with the opening of our brick and mortar store. We don't want to reveal too many secrets, but I'll just say it will be a shopping experience like nothing else online!
What is the next step for you Moxie Mamas?
Gina: I am very excited about our opening and watching the store flourish over the next couple of years. It will be fun to see what people really like and at the same time, we will be busy trying to find new products and more great brands to carry.
Penny: Along with the excitement of the Moxie Kids opening, we are busily working on getting the website up and running and creating an amazing online shopping experience. After that, I don't know...but watching our children grow up is always priority #1.
Gina DeFrank and Penny Ashley-Lawrence are friends, mothers and the braintrust behind Moxie Kids. Learn more about them - and their new Raleigh, North Carolina shop - by visiting MoxieKidsOnline.com.
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