Mamas, please meet Alex Woo. Alex Woo, please introduce your gorgeous Open Heart Necklace to our Mamas' necks...

Pretty, yes? Of course. But in addition, this bauble is benefitting the boobs!

With a sleek disc of sterling silver or 14kt Rose Gold accentuated by a delicate cutout heart, the graceful necklaces are both meaningful and timeless. Inscribed on the back with a reminder, “live.love.be involved,” the necklaces are designed to be worn by any woman as an everyday reminder of life’s important lessons, to contribute to the fight against breast cancer, and to remember to get breast exams.

Net proceeds from the sale of the Open Heart Necklace go directly to the Woman’s Cancer Research Fund (WCFR). The Alex Woo Open Heart Necklace is a permanent piece of her collection with net proceeds benefiting women’s cancer research for years to come.

Wait. Permanent?

Not just for October?

That rocks!

Why does Alex go the extra mile that so many companies shirk?

Like so many of us, Alex has been touched by breast cancer directly. She honors her mother, who died of breast cancer, by making donations year-round -- and not just to breast cancer charities, either.

Woo supports a whole host of charities because Woo Cares!

Show you care, too. Show you have a little heart.

Keep on rockin' the pink year round.